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The Best-crafted Outdoor Gear In The World

We are a new outdoor brand based in Hickory, NC, and our mission is to create high-end products for outdoor enthusiasts. Our company is the wild child of Minelli Group, an Italian company started in 1937 by Francesco Minelli and his three sons in northern Italy. By making gear in-house we’re able to provide higher-quality, better-looking high-end products at a fraction of the going craftmanship price.

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